Why is fashion primarily targeting women?


The majority of fashion designers are men, but there is no doubt that the target audience is mostly women. Virtually all fashion magazines are designed for them, all kinds of shows have significantly more models than models. But what is the reason for this? The fact that men do not care too much about fashion does not stand up very much here. Unlike women, they do not care about her, because she is practically not constantly pressed. Why was the fair sex chosen?

módní přehlídka

It seems that this is due to the desire of women to like themselves and the fact that they care more about their appearance. But this is not entirely true. Again, you have to look for the money behind everything. It is women who are much easier targets in this regard, because they are much more likely to make decisions based on emotions rather than logic. For this reason, it is also easy to operate them through managed promotions.

In addition, it is the fact that it is much easier to create a dress for a woman than for a man. Here it is possible to exert much more imagination. After all, there are not so many variations in men\’s suits, but there are a lot of things for women. And they change with each season, and the creators use it to get even more money from customers.

typická modelka

Sexism also plays a role. When we look at the crowd on the catwalk, we look here for men for the most part. The models themselves need to meet certain criteria when it comes to appearance, but it is not so important – the main thing is not the model they show off, but here it often seems that these men began to see not only the model, but also the woman that way.

Being a model is not exactly an authoritative profession for men, but the thing that becoming a model is the desire of virtually every girl Many are willing to do virtually anything to achieve this goal. And this is despite the fact that reality is not as surprising as it looks.